Vancouver, BC, February 17th, 2022 – Veji Holdings Ltd. (CSE: VEJI)(OTCQB: VEJIF)(“Veji or the “Company”) is pleased to announce the launch of Planet Based Foods’ (CSE: PBF)(FSE: AZ0) innovative hemp-protein products including the HEMP Burger, HEMP Crumble, and the HEMP Sausage Patty product ranges into the Company’s US platform.
Veji is a digital marketplace offering thousands of plant-based and sustainable-living products, from hundreds of vendors in a centralized online shopping experience. Veji has created a unique community of ethically-aligned consumers, with the intention of bettering our planet by supporting sustainable living.
The Company will offer and highlight a variety of Planet Based Foods’ most popular vegan options for purchase. Veji’s marketplace will allow Planet Based Foods to reach national exposure utilizing Vejjii’s existing infrastructure of data, tech, marketing, and logistics. Through this partnership, Planet Based Foods will access Vejji’s 200,000+ social media followers, brand ambassadors, and email marketing lists.
Veji has identified hemp-based protein products as an emerging segment of the market that provides a high-protein and fiber mix, through the cultivation and processing of one of the most sustainable crops, that can produce high-quality meat alternative products like those offered by Planet Based foods.
“Veji has built a unique community within the sector that shares in our mission to make healthy, vegan certified products more widely accessible,” said Planet Based Foods’ President and CEO Braelyn Davis. “Our selection of delicious plant-based meat alternatives are a perfect fit for Veji’s expanding portfolio of sustainable products, and we look forward to introducing Planet Based Foods to their loyal customer base.”
“We are thrilled to welcome Planet Based Foods into our family of sustainable, vegan certified brands,” said Veji’s CEO Kory Zelickson. “Partnering with innovative companies that are committed to common sustainability goals is essential to Veji’s growth as we continue to work towards building the world’s largest plant-based marketplace.”
About Veji Holdings Inc.
Headquartered in Kelowna B.C, Veji is a unified digital marketplace and fulfillment platform featuring thousands of plant-based and sustainable-living products from a growing list of hundreds of vendors. The platform offers an easy-to-use, omnichannel experience for both vendors and buyers, leveraging big data and artificial intelligence to elegantly connect brands with a targeted consumer base, both organically and through specialized marketing programs. Dynamic fulfillment services empower brands to offer tier-one service, with ongoing engagement being driven through features like smart lists, subscription programs, reordering functions, sampling programs, and more.
The Company also owns and operates the US.-based Veg Essentials, a staple of the plant-based community. Vegan Essentials was established in 1997 and bring more than 20 years of consumer insight, data, and buying power. VeganEssentials.com was awarded best online vegan store from 2005-2018, as well as best online vegan grocery from2018-2021 by VegNews Magazine.
The Company also owns and operates VEDGEco. Headquartered in Kailua, Hawaii, and launched in 2020 VEDGEco is the first nationwide plant-based foodservice distributor, providing restaurants with high-quality plant-based options. With the goal of bringing the freedom of food choice to all restaurants and businesses, VEDGEco distributes plant-based products in bulk to the restaurant and wholesale food industry, as well as to consumers across the US.
For more information, visit VejiHoldings.com
About Planet Based Foods
PBFG, through its wholly-owned subsidiary in San Diego, California, Planet Based Foods, is a producer of sustainable plant-based meat substitutes., Planet Based Foods was founded in 2019 in San Diego, California. With a mission to build a better food system by providing hemp-formulated superfood products to people today that support our planet tomorrow, all Planet Based Foods products are 100% vegan.
ON BEHALF OF THE BOARD
Chairman, Chief Executive Officer and Director
Certain statements included in this news release constitute forward-looking information or statements (collectively, “forward-looking statements”), including those identified by the expressions “anticipate”, “assume” “believe”, “plan”, “estimate”, “expect”, “intend”, “may”, “should” and similar expressions to the extent they relate to the Company or its management. The forward-looking statements are not historical facts but reflect current expectations regarding future results or events. This news release contains forward looking statements. These forward-looking statements are not guarantees of future performance and involve risks, uncertainties and assumptions which are difficult to predict. Such statements are based on current expectations and various estimates, factors and assumptions and involve known and unknown risks, uncertainties and other factors. Such statements and information are based on numerous assumptions regarding present and future business strategies and the environment in which the Company will operate in the future. The Company assumes no responsibility to update or revise forward-looking information to reflect new events or circumstances unless required by law. Readers should not place undue reliance on the Company’s forward-looking statements.
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