Leading North American Agency, Strawhouse, has generated over 600 million in GMV for its online partners across the globe
VANCOUVER, BC, March 18, 2021 /CNW/ – Veji Holdings Ltd. (“Veji” or the “Company”), is pleased to announce that it has signed a digital marketing agreement with an industry-leading marketing agency, Strawhouse Inc. (“Strawhouse”).
Strawhouse scales customer acquisition and top-line revenue for high-growth companies. It has accelerated its partners’ growth in eCommerce categories such as health, wellness & better-for-you food. Over the past seven years, its teams have managed over 100 million dollars in digital media spend for dozens of North America’s fastest-growing consumer brands. In 2016 Strawhouse pioneered direct-response video ads on Facebook, leading media spend globally. Strawhouse will enable Veji to dramatically speed up its marketing innovation and scale rapidly.
“The founders of Veji have put together a terrific brand and leadership team; they have shown that they can execute, and we are excited to further accelerate their growth,” Said Jason Kryski, CEO of Strawhouse. “The shift to shopping online for everyday consumer goods was inevitable, the impact of the pandemic has dramatically accelerated the consumer buying behaviour shift to online platforms like Veji.”
In 2017, e-commerce was responsible for $2.3 trillion in sales globally, which is expected to nearly double to $4.5 trillion by 2021. In the U.S. alone, online shopping already accounts for 10% of retail sales and is expected to grow at a year-on-year rate of 15%. As the need for convenience becomes more prominent for consumers, over 75% of consumers are shopping online at least once a month. 
“As we expand into new markets, having a strong partnership with Strawhouse will allow us to scale much more rapidly using tested methodologies based on data-derived insights,” Said Kory Zelickson CEO of Veji. “Strawhouse has a proven track record of scaling e-commerce businesses, so having them as part of our ongoing digital growth strategy will allow our team to continue to focus on providing the best possible customer experience.”
Strawhouse leverages leading marketing science, machine-learning, automation, and best-in-class software practices to generate powerful and forward-looking market insights. Strawhouse has successfully generated over 600 million in GMV for its brand partners.
Strawhouse is a collective of marketers, creators, technologists, and divergent thinkers. Through a mix of proprietary data, human talent, in-house software, and financial resources we’re changing the way brands think about scaling eCommerce growth. In the face of pressures and challenges of a high-growth, deadline-driven business environment, we remain a diverse, result-driven, no-ego team. We not only encourage new ideas but require them to thrive.
About Veji Holdings Ltd
Veji Holdings Ltd. (“Veji”), headquartered in Kelowna, B.C., owns and operates ShopVeji.com in the U.S. through its wholly-owned subsidiary Veji Inc. Veji offers a unique online platform that provides easy access to thousands of vegan and plant-based products in one place. Its Veji Express feature offers two-day shipping on its most popular products throughout the U.S. Veji’s platform leverages technology to provide customers with smart lists, easy reordering and subscription programs. The platform also uses AI to continuously improve the customer experience. Learn more: https://shopveji.com/
Information on the Company and its many products can be accessed through the links below: VejiHoldings.com
CAUTION REGARDING FORWARD-LOOKING STATEMENTS
This press release contains certain forward-looking statements within the meaning of federal securities laws with respect to Veji Holdings Ltd (the “Company”), including statements relating to the Company’s future performance; data shared for reference of market size, on-boarding of vendors and product categories; and expectations regarding the Company’s rollout plan; and the effect of COVID-19 on the Company’s business. These forward-looking statements generally are identified by words such as “believe,” “project,” “expect,” “anticipate,” “estimate,” “intend,” “strategy,” “future,” “opportunity,” “plan,” “may,” “should,” “will,” “would,” and similar expressions. Forward-looking statements are predictions, projections, and other statements about future events that are based on current expectations and assumptions and, as a result, are subject to risks and uncertainties. Many factors could cause actual future events to differ materially from the forward-looking statements in this press release. Forward-looking statements speak only as of the date they are made. Readers are cautioned not to put undue reliance on forward-looking statements, and, except as required by law, the Company assumes no obligation and does not intend to update or revise these forward-looking statements, whether as a result of new information, future events, or otherwise.
SOURCE Veji Holdings Ltd.
For further information: Email: ir@VejiHoldings.com