Local BC Brand Big Mountain Foods Launches Online Across the US Using Vejii’s Platform

Local BC Brand Big Mountain Foods Launches Online Across the US Using Vejii’s Platform

The companies have also entered into a marketing agreement to help Big Mountain Foods gain national exposure in the US market

​​VANCOUVER BC, December 1st, 2021 – Veji Holdings Ltd. (“the Company” or “Veji”), announced today their partnership with Big Mountain Foods (“BMF”). BMF is a women-owned, and family-operated company in the heart of Vancouver, British Columbia. Established in 1987, BMF produces naturally vegan products.

Led by Kimberly and Jasmine Chamberland, the natural vegan food manufacturer has entered into an agreement with Veji for distribution and marketing services; including social and email marketing, Pay Per Click (“PPC”) targeted ads, as well as a strategic User Generated Content (“UGC”) campaign in collaboration with Veji’s internal marketing team. Along with supporting the plant-based community, Big Mountain Foods also aims to have their facility be zero-waste by 2025, aligning with Veji’s sustainability initiatives.

Big Mountain Foods, known for its innovation and award-winning products including the prestigious NEXTY Award in 2021, recently launched Lion’s Mane Mushroom Crumble, an extension to their crumbles and grounds line.  Made with a trio of mushrooms including Lion’s Mane, Portobello, and Shiitake, Lion’s Mane Mushroom Crumble is packed with a powerhouse of health benefits and is already in demand across North America.  Launching in early 2022 is another first to market innovation, Superfood Fava Tofu, and Super Smoked Fava Tofu.  Superfood Fava Tofu will be the only soy-free tofu in-market and contains 45% more protein than leading tofu brands. Big Mountain Foods products are expected to arrive at Veji’s US fulfillment center in December and will be available immediately, with marketing expected to start in January 2022. 

Veji is a digital marketplace and fulfillment platform offering thousands of plant-based and sustainable-living products, from hundreds of vendors in a centralized, online shopping experience. The Veji marketplace was built to make it easy for brands like Big Mountain Foods to rapidly scale sales and distribution nationally and internationally. Veji will be supporting the company in reaching national exposure across the United States.

Veji has created a consolidated platform for a community of ethically-aligned consumers, with the intention of bettering our planet by supporting sustainable living, allowing brands to reach national exposure, utilizing Veji’s infrastructure of data, tech, marketing, and logistics. 

“As a family-owned business, we pride ourselves on aligning with companies that have shared values, Veji is that perfect partner,” says Jasmine Byrne, Big Mountain Foods President. “Veji has built a very unique community that aligns perfectly with our brand. To be able to expedite our marketing efforts with this marketing agreement is something we are very excited about.” 

“The Veji marketplace was built for rapid scale allowing brands to reach national exposure utilizing Vejjii’s existing infrastructure of data, tech, marketing, and logistics,” said Kory Zelickson, CEO of Veji. “This partnership with Big Mountain Foods is a great example of how we are able to help brands scale internationally. I look forward to building similar partnerships with new innovative brands in the plant-based and sustainable community.”

About Big Mountain Foods

Kimberly Chamberland and Jasmine Byrne founded Big Mountain Foods in 1987. They have focused on product innovation while remaining true to their core value of creating food that they would proudly serve their own families. All products are sold fresh and are free of gluten, nuts, soy, halal, certified vegan, and non-GMO verified. Products can be found in retailers such as Whole Foods, Loblaws, Sobeys, Albertsons, Vons, Pavilions, and WinCo. Big Mountain Foods remains family-owned and operated and has taken on no investors since its inception. bigmountainfoods.com

About Veji Holdings Ltd.

Headquartered in Kelowna B.C., Veji is a unified digital marketplace and fulfillment platform featuring thousands of plant-based and sustainable-living products from a growing list of hundreds of vendors. The platform offers an easy-to-use, omnichannel experience for both vendors and buyers, leveraging big data and artificial intelligence to elegantly connect brands with a targeted consumer base, both organically and through specialized marketing programs. Dynamic fulfillment services empower brands to offer fast and reliable delivery, with ongoing engagement being driven through features like smart lists, subscription programs, reordering functions, sampling programs, and more.

Information on the Company and its many products can be accessed through the links below.



Kory Zelickson

Director and CEO

For investor inquiries or further information, please contact: IR@VejiHoldings.com

Find Veji on Social Media: on Instagram, Facebook, Twitter and LinkedIn

No securities regulatory authority has either approved or disapproved of the contents of this news release.


This press release contains certain forward-looking statements within the meaning of applicable securities laws with respect to the Company. These forward-looking statements generally are identified by words such as “believe,” “project,” “expect,” “anticipate,” “estimate,” “intend,” “strategy,” “future,” “opportunity,” “plan,” “may,” “should,” “will,” “would,” and similar expressions. Forward-looking statements in this press release include statements relating to the timing and completion of the Veg Essentials Transaction, the timing and completion of the conversion of the Subscription Receipts and Special Warrants and completion of the listing on the CSE. Although the Company believes that the expectations and assumptions on which such forward-looking statements and information are based are reasonable, undue reliance should not be placed on the forward-looking statements and information because the Company can give no assurance that they will prove to be correct. Since forward-looking statements and information address future events and conditions, by their very nature they involve inherent risks and uncertainties. Many factors could cause actual future events to differ materially from the forward-looking statements in this press release including, without limitation, failure to satisfy the conditions precedent to the closing of the Veg Essentials Transaction and the conversion of the Subscription Receipts and Special Warrants and failure to receive final approval of the listing on the CSE and other risk factors described in the Final Prospectus. Readers are cautioned that the foregoing list of factors is not exhaustive. The forward-looking statements included in this news release are expressly qualified by this cautionary statement. The forward-looking statements and information contained in this news release are made as of the date hereof and the Company undertakes no obligation to update publicly or revise any forward-looking statements or information, whether as a result of new information, future events or otherwise, unless so required by applicable laws.

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